A survey of 2,000 adults reveals Gen Z’s top scent preferences include vanilla, strawberries, cherry blossom, and “clean skin,” while traditional aromas like cut grass and sandalwood prove less popular with 18-24 year olds. Nearly two-thirds of Gen Z consumers pay premium prices for scented products based purely on fragrance appeal. Thirty-one percent change fragrances based on events they attend, with 41% saying they must wear some aroma daily. Twenty-nine percent follow social media trends like “smellmaxxing,” which involves layering scents. The study found 56% buy scented products without testing them first, influenced by social recommendations or viral trends. (Story URL)

PHONE TOPIC: Is there a scent your kids love that you can’t stand?